Chile Kills Cute Mascots to Fight Obesity
In a move that nutrition experts are calling “the world’s most ambitious attempt to remake a country’s food culture,” the Chilean government is banning cute marketing ploys to sell junk food. They’ve killed Frosted Flakes’ Tony the Tiger, Cheetos’ Chester Cheetah and various other cartoon mascots. This same law prohibits the sale of junk food (ice cream, potato chips, etc) in schools, and resulted in drinks with high levels of sugar having an extra 18 percent tax. All these moves are in an effort to fight an obesity epidemic that is sweeping the Western world. Read much more at the NY Times.
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