French designer Isabel Marant (who launched her independently owned label in 1990 under the name Twen before renaming it in 1994) invited NOWNESS to follow her daily routine and talk about authenticity, femininity, design and perfection. Beginning her day with a swim, Marant says that she is inspired by everything from music to women in the streets and explains, “I love femininity in a woman, but not when it’s sexualized.”
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